I N S P I R E D by Scandinavian Lifestyle

Dear reader,

For this Inspired post, I got to chat with Malin of the Scandi Lifestyle blog. Her sweet, easy-going and likable character absolutely shines through in her writing and social media.

On her blog, she features many detailed guides about Scandinavia’s best sites, and good tips on how to travel. She is from Sweden herself, so she features lots of extra-detailed tips about traveling in Sweden.

During our talk, we touched on many subjects like the idea of home, Scandinavian style, hygge, and fashion. 





"Scandi lifestyle is a travel and lifestyle blog where I share anything that comes to mind about Scandinavia. I have recently moved back to my home country Sweden so I share both personal stories about my life and mix it with posts like city guides, the Scandinavian lifestyle and more. There is also the occasional travel story from my travels outside of Scandinavia."



"When I moved back to Sweden the idea came to me that I could combine my love for travel and writing in this blog. I realized when moving back that Scandinavia has so much to offer and discover so I thought it would a perfect theme for the blog. 

Starting the blog was kind of an impulse decision so I started out small and learning as I go. 

The early challenge was to get the blog out there. But social media is a great way to get to know people and get your name out there."


"I have definitely learned a lot more about marketing and getting your name out there. For now I'm focusing mainly on Instagram and Twitter.
It's such a great opportunity to get to know other bloggers and get your blog out there at the same time. The next step will be to look into how I can develop my blog regarding design and also be able to go self hosted sometime later in the year."


"I moved away when I was 22. It was a bit of an impulse decision because I felt like I needed a change and get away for a while. I was lucky to get a job in Ireland in a few weeks. Before getting there I was really nervous because I was all by myself and I was going to move to a different country.

Looking back on it I am so happy I went through with it because it made me grow so much as a person and I made friendships that I know will last a lifetime."


                                                         KALMAR (Source: Pinterest)

                                                         KALMAR (Source: Pinterest)




"My home town will always be really special to me.
I grew up in a city called Kalmar and I had a really nice childhood there. The city is so full of memories for me and every time I go there I think about how lucky I was to grow up there. The most special thing about it is that it has so much history. It used to be the capital of Sweden back in the day and has a very beautiful castle to show for it.
There is also a very charming town right by the water with several nice restaurants. It's also connected with a bridge to the island of Öland where I used to spend my summers and the beaches are amazing.

I think I appreciate it so much more now that I'm back and have been abroad." 



"I think the main word for Scandinavian style is simple.
Both when it comes to fashion and interior. There is a lot of black, white and grey and clean lines.
Also interiors are very simple with few accessories and decorations around the house. You normally focus on one thing and put it in the center. 

I think this goes back a long time. Scandinavia has always been defined by simple style. I think, however, these days people have become more aware of it lately.

Scandinavians are very interested in fashion and interior which you can see both in magazines and on TV. Also there is a lot of Scandinavians that have very popular Instagram accounts. You will definitely see the simplicity in the style if you follow a few of these accounts."



                                                              SOURCE: Pinterest

                                                              SOURCE: Pinterest



"For me hygge is just about appreciating the small things everyday.

It can be having a glass of wine and relax after a hard day of work. Or making time to spend a day with your loved ones. It is definitely something that you can do everyday and you don't need to spend any money on because everything you need is right there at home.

The main thing with hygge is not to have so high expectations on life all the time. Just enjoying what you already have.

I try to have some hygge everyday. It can be something simple as relaxing in the sofa with my boyfriend and watching a good movie or taking a long hot bath. If you want to start having some hygge in your life you should just set aside an hour a day and do something you enjoy. Light some candles and read a good book, go to a cafe and have coffee with a friend. It can be anything really. The important thing is to slow down and enjoy yourself.

I thinking most people do this in Scandinavia, but hygge or "mys" as we say in Sweden is just a word. It all comes naturally."

The main thing with hygge is not to have so high expectations on life all the time. Just enjoying what you already have.


"I love the idea of slow fashion. I like to plan my purchases and don't want to buy something I will just wear one or two times and then throw away. I also think it's a good idea to think about what we are purchasing for a lot of reasons including the environment." 


Q:Would you shop from a brand that tailor-makes every piece to your measurements? How does the idea of getting your clothes made exactly to your measurements sound to you?

"Yes I would definitely do that. I would love to wear something that I know fits me perfectly. It is something that matters to me when buying clothes. It doesn't matter to me if it's a really nice item, if it doesn't fit me well, I don't buy it. Material is also important as I want it to be comfortable and easy to maintain."



Q: So my business model is #lovemore. :) The idea is that the clothing designs will provide inspiration to the wearers by making them feel they aren’t alone in what they’re feeling, because each clothing piece is represented by a poem attached to it, which is about an emotion we all feel. Have you ever made a purchase based purely on sentimental reasons?

"I like the idea of this. I have some items in my closet that are very special to me because of the occasions I have worn them our just because I have saved up to them for a long time. I really like your business model because it makes the clothes more personal. It makes it less likely that we will throw it away. Personally I am quite sentimental with my things and not very good at throwing things away. 

Yes I have made purchases purely for sentimental reasons in the past. When I lived abroad I used to go to IKEA and buy either food or some small furniture just because it reminds me of home. It's not something that I really need but it's a nice feeling just to walk around in there."





                                                   Minimalist Scandinavian Streets

                                                   Minimalist Scandinavian Streets


Q: So here, I’d like for you to give a ‘tip’ to my readers. A tiyö. The word tiyö means tip that comes purely from experience. Not just because people say it will work and the books say it’s right, but because the person giving tiyö experienced this exact thing and knows for sure that this will be the way to succeeding at whatever you’re doing. So it’s kind of guaranteed to work. Please give a tiyö that will lead others to live a better life.

"It might be a little cliché but I have really found that this is the most important thing in life. Go your own way and don't listen to what anyone wants you to do. If you want to try something new, go for it, if you want to move somewhere new, do it. Don't be scared to try new things. If it doesn't work out you can always start over and try again. It's not the end of the world."

Go your own way and don’t listen to what anyone wants you to do.
— Malin

And finally, how do you think we can achieve a more gentle world? 

"It's a very difficult question but I think we need to think less selfish and start carrying more about each other. We are so caught up in life these days that we don't see the bigger picture. We need to help each other also. It's not possible to change the world alone, but if everyone can do something..."

To read more from the Inspired series, click here.

For Malin's blog Scandi Lifestyle, click here.